I N T H E F I R S T P A R T O F 'RoadSafety101', we have learnt what literally the term refers to and what should be done to alleviate this problem. And, now in this second and final part, I will be speaking of the measures which can help out for an apt implementation of the trouble.
Advocacy and Social Communication
Under this title we will consult about the connotation of Advocacy and Social Communication; and on the basis of what these two terms are used.
· What is Advocacy?
Advocacy is an activity to change and make government and private policies. To implement different policies in field level by shaping them. On a serious note, we say, to bring positive change in the life of mass people, a process is conducted in governmental institutions by non-government bodies, can be uttered as Advocacy. So, to facilitate the lives of mass, Advocacy is a tool for so.
· Ends & Objectives:
I. To frame law and policy to reform and implement them,
II. To frame project and activity to reform and materialize them,
III. To arrange primary care and service and to evolve the standard of existing services,
IV. To create new institutions and reform the existing.
Apart from aforementioned issues, education and evoking conscience are crucial endeavors of Advocacy. Since, to create effective change it is crucial the change of the point of view. For this, continuous educative activities are significant parts of Advocacy to adjust this change happened.
> Apt implementation of conventional positive policies,
> To make state policies mass-focused,
> Ensuring people's participation in framing of state policies,
> Make sustainable of policies,
> To change and reform of prevalent power-structure &
> To create networking in local, national and intentional phases for changing, reforming and dissipating of conventional negative policies.
· Strategies for Advocacy:
Conference, Workshop, Seminar, Meeting, Policy Dialogue, Procession, Rally, Human-,chain, Court-action, Press Briefing/Conference, Memorandum & Consortium.
· Steps & Tactics:
01. Selecting subject,
02. Analysis and research the subject,
03. Identifying issue,
04. To analyze strengths, weaknesses, opportunities and feasible drawbacks.
05. To assemble and analysis of specific information &
06. Formation of campaign-device.
01. Strategic plan formation,
02. Identification of policy-makers and different party, institutions and forces of the society and to analyze their behavior, values etc,
03. Creating network, alliance and coalition formation,
04. Identification of medium of communication and establishing relation,
05. Creating communication tools,
06. Issue promotion,
07. Formation of the application of action plan &
08. Continuous evaluation.
· Social Mobilization?
A recent addition in development thinking is Social Mobilization. Social Mobilization is to attain any specific goal in a constrained time limit with the participation of the mass to motivate them.
· Process of Social Mobilization:
I. Identification of subject-matter and explanation of the situation,
II. Congregation of the concerned mass,
III. To motivate,
V. Follow up &
· Goals & Objectives:
01. To ensure the partnership of the stake-holders,
02. To ensure the empowerment of the mass,
03. To understand the importance of activities of the major part of the mass,
04. Be interested in service of activities and its upshot earnestly &
05. To come forward to support according to capability for the application of activities.
· What is Social Communication?
Social Communication is a neo concept. It is a re-arrangement of social action-reaction, social inter-action, social skills, communication-communication skills and language and linguistic skills.
Social Communication is a set of activities that try to influence all walks of people of the society. It incorporates the people of the society and trigger entire change in the society by mutual action-reaction; it increases knowledge and bring changes in human behavior and practice.
Advocacy is starkly related with Social Communication. People are motivated by their positive behavioral changes, as a matter for fact, Advocacy reaches to its aim by Social Communication.
· What is Communication?
According to dictionary, the meaning of Communication is giving and receiving information. Although the concept of Communication is colossal but in the bottom line, it works as thread to unite ideas.
· Objectives of Communication:
The objectives of Commutation are termed as acronym in AIEM;
A - to Aware,
I - to Inform,
E - to educate,
M - to Motivate.
· Communication Ingredients:
For successful communication there are five (05) Ingredients.
Motifs of these ingredients are discussed underneath;
Sender; 1. Acceptable,
2. Clear idea on the information,
3. Prone to rectifying attitude,
4. Attitude of adaptability,
5. Ability of selection of the medium &
6. Ability of presentation skill.
Receiver; 1. Attitude of garnering information,
2. Adaptability skill,
3. Attitude of actualization and skill,
4. Attitude of partnership &
Message; 1. Objective message,
2. Easy message,
3. Demanding &
Medium; 1. Affordable,
2. Demanding &
3. Two faced.
Feedback; 1. Attainable process feedback,
2. Active feedback process &
· What is Interpersonal Communication?
As Communication refers to conveying message from one person to another or a place to other in a determined process to a determined aim. Yet, in terms of Interpersonal Communication, a person of his own accord, garners data by perusing newspaper, book and so on without any help from others and share it with an individual or a group of individuals and receives feedback.
· Importance of Interpersonal Communication in the Process of Evolvement:
The topic of this discussion is, the role of Interpersonal Communication as part of development. Development paradigm started coming in evolving countries from Western countries in the decade of fifty to fifty-nine (50-59). Core ingredients of this model are industrialization, urbanization, densed-capital technology, economic growth, literacy and expansion of mass-media.
Communication has its significance to activate mass-people in the facets of political, economic and societal issues. In these aspects, mass-people termed as 'second power', and are opposite to political power, bureaucracy or rich-merchants. In this respect, NGOs (Non-Government Organization) are acting as 'catalyst agent' to aware the vulnerable community. By communication, this vast majority can apprehend the reasons of being deprived; consequently, they get the vigor to be protestant.
· Forums of Interpersonal Communication:
> Local management committee meeting,
> Ground meeting,
> Rural doctor meeting,
> Teacher conference,
> Couple conference,
> Health education forum,
> Barber conference,
> Parents conference &
> Religious convention.
· Eligibilities of a Successful Communicator:
I. Clear concept about the message,
II. Confident of the message,
III. Presentation skill,
IV. Time conscious,
V. Good command on local dialect,
VI. Ability to speak in an organized way,
VII. Understanding the atmosphere,
VIII. Capability of using apposite medium,
IX. Competence of analyzing listeners,
X. Paying attention on listener's opinion,
XII. Modest behavior &
XIII. Rhetorical speech.
· 07 Steps of Interpersonal Communication:
In Interpersonal Communication, one individual or a group of individuals can be addressed. Before meeting, the facilitator must fix a convenient time and place and inform the participants beforehand.
Before and while talking, building a vocational kin is important, because, it helps stake-holders feel free to discuss. The topic of meeting should be introduced first for effective time management and productive output.
Knowing about the notion on the topic of the participants previously, can ease the process and aid to take necessary steps while consultation.
In this phase of communication process, the facilitator will help the participants with crucial data and information to lubricate the discussion and make them enthusiastic taking right decision with everyone's consent.
> Post-assessment of clients-
Now, the facilitator would check the strengths and weaknesses of the stake-holders by analyzing their skills by a set of assessment-tools and would reproduce the materials to address the drawbacks in the findings.
If any participant fails to comprehend any particular topic, than, it is the liability of the facilitator to deal with the matter interpersonally and elucidate it with more lucidity with the remaining participants without leaving any shortcoming on the issue.
At the end of the session, with the aid of facilitator, participants will determine their next plan and dos or responsibilities. They will fix subsequent meeting's time, place, agenda and course of action.
Nota Bene: While corresponding to the focused-group/community interpersonally or group-wise, point should be noted, retaining the highest notch of dignity of the respective community's very own language-culture and values, should be ensured.
With an upbeat note, we can assume that, a blend of skills and awareness can flip the present scenario of Transportation & Communication system of our country to a healthy way. People from every walk of life should orient themselves with this much needed but less addressed factor. There is a fair chance in gaining ground in this very facet of life as people are now educated and conscious about their rights, so, a juxtaposition will prove the truth after a couple of years when the statistics of present and past year's road-centric ambiance would put parallelly, other things being equal. We are optimistic and believe it a surmountable problem and aspire not to get any somber news in the days ahead. HAPPYOUTING!